Improve Seo using Seomoz Toolbar. So why is impossible to do a proper backlinking or to adopt a proper Seo strategy without using Seomoz ? Get an absolutely free 30 days Seomoz trial , no strings attached!!
It all comes to this:
What about the blue bar? That is the DA - Domain Authority
If you search on Google for "Improve Seo" keyword, you will get a terrific example of high PA authority websites with an extremely poor on-page Seo, and low PA authority websites but with an excellent on-page Seo, which makes the latest to rank above the ones with higher DA authority.
Did you notice, that one page is on the first page results and have PA 1 - the white bar ?
I'm referring to http://bigideasblog.infusionsoft.com/17-tips-for-entrepreneurs-to-improve-seo/
What is this saying ? This page is without backlinks (no internal, no external links). So why it is ranking well for the keyword "Improve Seo", even if their Page Authority is 1 ?
Because of the DA - Domain authority.
As you noticed this domain has a great DA rank - 75, so even the no authority pages from this domains are ranking high. The admin had done a tremendously poor on-page Seo, and for that reason it ranked the 10th.
Not much of "how to improve Seo" advice there
Please keep in mind this report is for a low end keyword : "Improve Seo" with only 320 Local Searches (USA) and 720 Global Searches:
The first used H1, H2 keyword tags. Keywords within text and so on. The second did absolutely nothing towards optimization. There is a lot of room to improve Seo, on that page.
Without knowing, your domain and page authority, basically you don't know what to improve.
Of course, with a extremely poor on-line Seo, you shouldn't expect to rank well, even with a high domain authority. On-page Seo is a must! You can definitively improve seo, via on-page seo.
So how it works this Seomoz metrics thing?
It is based on how many root domains are linking to you, the authority of the pages that are linking to you, the number of the total pages that are linking to you, and the number of social book-markings(this is a very little value, but it counts a bit).
Improve Seo using Seomoz Toolbar by knowing to who you are linking to and who's linking to you.
So forget about Google Page Rank, the little green bar, for which still a lot of webmaster are hankering for.
Are you into old-fashioned link exchange? Pick your link exchange partners based on the Page authority, not on the Google PR. Google PR can't improve Seo.
Do you want to become a guest blogger, not only for the traffic but also for the baclink ?
Pick a blog that has a high DA domain authority, because in this way your post containing your link, will have also authority.
Want to do blog commenting, the same thing applies.
This can go on like for ever, but whatever you do, base your backlinking strategy on Seomoz, not on Google PR.
How to improve Seo and your domain Seomoz authority.
I'll not discus in this post how to obtain the links, but a big factor contributing to your domain authority is the number of root domains linking to you.
Even if you get few very high authority backlinks from very high authority domains, your domain authority rank will still be low, if not linking from a great number of domains.
Use http://www.opensiteexplorer.org an Seomoz product, to spy on your competition's back linking. Check the PA, and DA of these domains.
Take for example: Coppyblogger:
So Copyblogger has a DA 91, PA 93. That is very close to 100!!
10,764 root domains linked from, and a total of 592K pages linked from!!
So almost any well on-page optimized article from this site is very likely to rank well in the search engines, especially if the internal linking is done properly.
Now take Kikolani:
DA: 65, PA: 71, Linking root domains: 1,202, Total links: 23,654
You can clearly see the huge difference between the 2 sites in the number of the number of the root domains, and the number of the total links, hence the difference of DA and PA.
Most sites can easy reach a DA-PA of 40 to 50, but then on is very hard to rise the Domain authority.
The same thing applies for rising from DA 70 to DA 90.
You can also compare up to 5 domains, with a free Seomoz membership:
The key: backlinks from many root domains, and backlinks from high DA websites.
I know is not easy, but this is the truth.
A proper on-page Seo can many time compensate for lack of domain authority, especially for the long tail keywords, but for the high end keywords, a high DA-PA authority, can make the difference.
So if you are serious about seo, don't leave home without Seomoz. The Seomoz toolbar and services will make a difference if trying to improve Seo.