The Death Of SEO says Forbes

The Death Of SEO: The Rise of Social, PR, And Real Content says Ken Krogue, Contributor, in his articles posted for Forbes : http://www.forbes.com/sites/kenkrogue/2012/07/20/the-death-of-seo-the-rise-of-social-pr-and-real-content - (Most Popular on Forbes for nearly 4 days) -
(It seems that the author was truly inspired by "Are Your Titles Irresistibly Click Worthy & Viral?!", an article from seomoz.org :) )
Ken Krogue for Forbes:

Death of Seo

Death of Seo

First: If he had created the 1000 Facebook accounts using the same IP, he triggered FB's extra level of security. Facebook, doesn't want you to have multiple accounts, and by opening another account from the same IP, and also not deleting your cookies, it tells Facebook that you are trying to open multiple accounts.
Second, nowadays Facebook is asking for a telephone number when opening an account, so if he opened an account before this action was required(over 1 year ago), and he never accessed these accounts within 1 year, of course his accounts were deleted.
Also if you access 1 FB account from different locations, or if you access multiple FB accounts from the same IP, you trigger FB's security.
(I wonder - These guys ever heard about Geo-IP ?)
FB-GEOIP - The Death of Seo

FB-GEOIP - The Death of Seo

I still have 5 FB accounts, and they are not banned.

It’s about the metrics of engagement on your site.
It’s about social “shares”, and you can’t fake that (easily) - Ken Krogue for Forbes

Really ?
By using Magic Submitter, you can bookmark your sites on no less than 1000 bookmarking and pligg sites, with a spinnable anchor text, from different IPs (using proxy servers), and having spinnable users names and e-mails. No footprints left there!
You can also have your campaign set over 21 to 30 days, so it looks natural to the search engines.
The same thing does SeNuke, BookmarkingDemon, Zennoposter, and a lot of other automated software.
So what is so difficult about that ?
No to mention that on Fiverr, are people waiting to do that for you for 5 bucks.

The Death Of SEO - Bookmarkings

The Death Of SEO - Bookmarkings

The Death Of SEO - Bookmarkings 2

The Death Of SEO - Bookmarkings 2

As you notice, the guy on Fiverr is doing it on an industrial scale, making around 1000 dollars a day.
Has 310 orders in queue, and 14481 positive reviews.
So what is going to stop individual webmasters, from doing that as part of their Seo strategy ?
Now, back to Facebook and Twitter.
Is Google going to rate and rank your site depending on the social signals, including Facebook and Twitter ?
Ok. No problem. We have automated software, the social exchange, and of course Fiverr :

The Death Of SEO - Facebook Likes

The Death Of SEO - Facebook Likes

One of the social exchange sites I've tested is Socialclercks.com
Actually you collect "coins" by following other members on Twitter, or retweeting, or follow G+, or like a FB page, and in exchange for your coins you get the same from other members.
The services available on Socialclercks: Twitter followers, Retweets,Facebook Likes, PinInterest Pins, Youtube Views, Delicios Saves, and Diigo.
Socialclercks is just one among dozens similar services out there.

The Death Of SEO - Social Exchange

The Death Of SEO - Social Exchange

So if it comes to Social shares and signals, there is no problem, what so ever.
Those services are already badly abused, so I don't thing Google even cares about them.
But let's say Ken Krogue is right. That means that Google is ready to give up his search algorithm in the favor of metrics coming from Facebook, Twitter and the other Social Bookmarking sites.
It means, that Google is going to depend on sites like Facebook which already has implemented Bing as its search engine ?
Or perhaps is going to be at the mercy of sites like Delicious, which are already abused and humiliated by automated software?

The death of seo they say

.
Well, I say is highly improbable. It is more difficult to get a clean valuable related link from an authority domain, than it is to get thousands of shares from any social network.
There is only one way Ken Krogue's theory can work.
If Facebook is forcing only one type of login (its own) on all social networks, and if Google is purchasing Facebook, and decides to drop his algorithm based on backlinks and so on.
But this is just fantasy.
Google sees Facebook as a direct competitor, (especially after Facebook's implementation of Bing as its web search engine), and Facebook is doing its best to show that is a worthy opponent.
Digg has relaunched in august 2012 with Facebook login. It is very difficult to abuse Digg nowadays.
Not long before, as part of their Seo strategy, many webmasters had hundreds of accounts on Digg. Not anymore.
Yes, Facebook is influencing many Social Network Services, and the most important ones will probably end up using a Facebook login only, however, in my opinion, that will make Google to completely step out from using social signals as part of its algorithm.
I really can't see Google relying on other services and not having direct control in order to pull relevant results, especially if some of these services are its direct competitors.
I also can't see Google pushing webmasters towards the use of automated submission software, and Social Exchange services.
So much about The Death Of SEO.

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Comments

  1. I don't think SEO will die as we know it but will be augmented by social engagement, they will also favor their own service most likely. As you point out it is just as easy to purchase backlinks, comments, +1s, shares, likes, retweets that to rely on any of these mechanisms for true placement in SERP is asking for manipulation.
    Justin Germino recently posted...Pinterest Optimization for Better Sales and More CustomersMy Profile

  2. Anchal says:

    I am going to agree that SEO is going to dead. There will be always an algo to define the search results. Content, Social Media and other things are now going to vital part of SEO. So it can only change the SEO process but cannot kill SEO.

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